Commonly known as the queen of the unicorn, Doe Deere has cemented her name as a brand in the entire cosmetics industry. As a lover of colors and passionate about makeup, Deere was born in Russia. However, she decided to move to New York, a city most people consider to be full of entrepreneurial opportunities. In New York, she majored in fashion design and has since become one of the world’s most admired businesswomen. This is in light of her career as the owner of Lime Crime Cosmetics.
What is Lime Crime Cosmetics?
Lime Crime Cosmetics is a company known for its wild colors. For makeup lovers who want to stand out, this is the right makeup line for you as it is known for manufacturing bold lashes and shades coupled with high-quality ingredients. Lime Crime is also adored by beauty technicians, bloggers, fashion lovers, models and designers in different industries. Even essential to note is the fact this makeup line is a proud manufacturer of 100% cruelty-free makeup. Besides, the company also believes in the health benefits of using natural ingredients to manufacture lipstick. Therefore, there is a vegan brand of cosmetics as well. Well, even for people who have demanding jobs that require formal clothing at work, Lime Crime Cosmetics offers the ethical representation through its various options.
Lime Crime Is Born
From 2008 when Doe Deere established this makeup line, she has been a trendsetter. Some of the products she supplies through Lime Crime Cosmetics include lipstick, eye-shadow, and rainbow-colored liners, lip gloss and loose pigments to eyelashes.
In an interview with Inspirery, Doe Deere was asked how she started her entrepreneurial journey. Here is what she had to say; Deere first ventured into fashion design and launched a clothing line online. From there, she expanded her horizons to eBay then created her first digital store. In less than one year, she had started accumulating substantial sales.
The increased sales motivated her to look into some new business idea. That is how she ventured into cosmetics. Of course, being the smart lady from a world-class institution, Deere carried out some research on the current trends and the unique features she could incorporate into her brand. That way, she was sure of coming up with a unique brand. Well, the idea worked for her.
Still, in the interview, Deere is perceived as a keen listener and an observer. As a student at the Fashion Institute of Technology, she was interested in different units within the same discipline. She says that she learned the current marketing trends from her lessons in school. However, she had her doubts when she was starting her business. This is in light of the continuously changing trends in the businesses.
Surprisingly, Doe Deere started her cosmetics career through a YouTube channel. She first did her makeup then uploaded the video coupled with tutorials. Because people liked her tutorials, she gained a massive following. At the same time, she held online contests under different titles. That is how she knew that she was in fact on the right track of business.
Connect with Doe Deere on LinekdIn.