Research Reveals the Effectiveness of PodcastOne Adverts

In a bid to find out the effectiveness of its advertising strategies, PodcastOne contracted Edison Research to carry out research. In the study, online audience surveys were undertaken before and after launching the campaigns. The study was believed to be instrumental to both PodcastOne and its clients.



The much awaited final results for progressive, inclusive studies of advertising tests are finally out. The results were announced by Podcast executive chairman Norman Pattiz and Tom Webster, the VP of Edison Research strategy. The research covered five different service and product classes for the top five customer brands countrywide. The original study of pre/post promotion brand boost for Podcast promoters was undertaken in the last six months of 2016. The research revealed that there was a notable positive influence of podcast brand recall advertising.



The study revealed that there was an increase in the number of Podcast listeners who referred to a particular grocery brand after an Ad runs up; from seven percent in the pre-study to 60 percent. There was a significant increase in product responsiveness from the pre-study to the post-study. For financial service products, there was a 47 percent increase. For car after-market goods, the increase was by 37 percent. There was a 24 percent increase for the garden and grass products.




In the post-research, over a third of the respondents had a favorable view of car aftermarket merchandise, up from 18 percent in the pre-study ( It was also noted that 22 percent of the interviewees admitted that they were almost convinced about using a lawn or garden product, up from 16 percent in the pre-research. The responses to a particular car promotion advert for the aftermarket increased by 60 percent, while that of an informal restaurant increased by 76 percent.




About Norman Pattiz

Norman Pattiz is an American broadcasting entrepreneur who has vast experience in the radio and broadcasting industry. He established various broadcasting networks such as Westwood One, Courtside Entertainment group, and PodcastOne. Pattiz is currently the Executive Chairman of PodcastOne since 23rd June 2016. He served as the CEO of PodcastOne until 23rd June 2016.



Besides his background in broadcasting, Pattiz serves in other national and international organizations. Mr. Norman is the Regent of California University as well as the chairman of Los Alamos National Security Laboratories. He is a council member of the Foreign Relations and Pacific Council on International Relations. Mr. Norman Pattiz was inducted into the National Radio Hall of Fame in 2009. Norman was also awarded the Giants of Broadcasting Honour.


Mike Baur Quits his Banking Career to Pursue his Passion

Mike Baur Quits his Banking Career to Pursue his Passion

Quitting a very lucrative banking career is not something many are willing to do. Mike Baur, on the other hand, is one of the Swiss businessmen and entrepreneurs who courageously left banking to pursue their entrepreneurial ideas. Mike is one of the co-founders of Swiss Startup Factory (SSUF). A company he co-founded with Max Meister and Oliver Walzer.

Mike had worked in the Swiss banking industry for over 20 years. He had worked at UBS and Clariden Leu. Due to his passion and contribution in supporting Tech startup companies, Baur is a member of a START summiteer that allows new entrepreneurs to pitch their ideas and contents for prizes. This contest takes place at the University of St Galen. Mike was appointed to the position of Deputy Managing Director of CTI after Swiss Startup Factory partnered with CTI. In 2016, Baur was profiled by Wall Street Journal analyzing his career transition from banking to supporting startup companies.

Mike Baur started his banking at a tender age of 16 as an apprentice. His career in the banking industry was laid out. All the possible promotions were predictable, but Mike did not stick to this path. While in Banking, mike was promoted to a senior advisor position even though he was still below 30 years. Baur worked with top Swiss businesspeople and some of the wealthiest people in the country. He decided to move on with life and follow his passion.

In 2014, Baur decided to quit the banking life and start an incubator type of company that provides mentorship to tech startup companies in the country. This is how Swiss Startup Factory as born. The firm offers premises to new entrepreneurs who have brilliant viable ideas for three months. The rent-free premises are located in Switzerland’s top cities. The incubator programs educate the candidates on how to get investors to fund their ventures. Marketing techniques are also taught. The platform also gives the techie firms with an opportunity to network.

According to Mike, the name factor which appears in their company name is meant to remind the young entrepreneurs that they must work very hard for them to succeed in the business world. It also represents the fact that SSUF is out to create new companies. Swiss Startup Factory is very reliable when funding the startups because it has no political affiliations. It is entirely independent thus funding is not derailed by any form of disagreement among the stakeholders.

What Igor Cornelsen Thinks Is Important for Brazilian Investors

Banking and financial services are two similar industries that are difficult to succeed in, especially upon initial entry. Every country’s – if not every culture’s – financial markets behave in general and respond differently to changes in the markets themselves, news, or current events.

Brazil’s investing and banking markets are no exception to this rule, and are actually more difficult to understand than most other markets.

PR Newswire revealed that fortunately for investors in the fifth-most populated country in the world, Brazil, South American banking expert Igor Cornelsen recently released four tips that every player in anything related to finances in Brazil should know about.

Brazil’s financial markets are largely dependent on their relations with China, the single largest exporter to the Portuguese-speaking country. China also sells tons of finished goods to countries in Latin America, just like Brazil. As such, these two factors weigh heavily on what’s going on with Brazil’s investing opportunities.

Investors interested or already playing in Brazil’s markets should closely keep up with current events and news related to China, Brazil, and Latin America, as well as interactions between the three. Read more: Igor Cornelsen Identifies 5 Ways Businesses Can Organize To Be More Successful and 5 Ways To Make Your Business Healthier: Investment Advisor Igor Cornelsen Gives His Insight

Brazil, unfortunately, only has a handful of reputable banks. However, they’re relatively easy to spot, as they’re spread across the entirety of Brazil. Igor Cornelsen advises investors to stay away from local, small, rural banks, as they’re far less likely to hold true to keeping your money, securities, and other assets safe.

Politicians, specifically those involved with finance, haven’t fared well for Brazil in the past few years. Rather than boosting their performance, they’ve actually caused it to decrease, holding especially true for times directly after them making changes in fiscal policy. Keep an eye out for appointments, elections, and changes in economic policy.

Mr. Cornelsen feels strongly that Brazil’s real is a bad currency to invest in. No matter what news media, fellow investors, or financial advisors have to say, stay far, far away from the real.