In a bid to find out the effectiveness of its advertising strategies, PodcastOne contracted Edison Research to carry out research. In the study, online audience surveys were undertaken before and after launching the campaigns. The study was believed to be instrumental to both PodcastOne and its clients.
The much awaited final results for progressive, inclusive studies of advertising tests are finally out. The results were announced by Podcast executive chairman Norman Pattiz and Tom Webster, the VP of Edison Research strategy. The research covered five different service and product classes for the top five customer brands countrywide. The original study of pre/post promotion brand boost for Podcast promoters was undertaken in the last six months of 2016. The research revealed that there was a notable positive influence of podcast brand recall advertising.
The study revealed that there was an increase in the number of Podcast listeners who referred to a particular grocery brand after an Ad runs up; from seven percent in the pre-study to 60 percent. There was a significant increase in product responsiveness from the pre-study to the post-study. For financial service products, there was a 47 percent increase. For car after-market goods, the increase was by 37 percent. There was a 24 percent increase for the garden and grass products.
In the post-research, over a third of the respondents had a favorable view of car aftermarket merchandise, up from 18 percent in the pre-study (http://www.gcreport.com/norman-pattiz-introduces-new-podcastone-360-degree-videos-interactive-features/). It was also noted that 22 percent of the interviewees admitted that they were almost convinced about using a lawn or garden product, up from 16 percent in the pre-research. The responses to a particular car promotion advert for the aftermarket increased by 60 percent, while that of an informal restaurant increased by 76 percent.
About Norman Pattiz
Norman Pattiz is an American broadcasting entrepreneur who has vast experience in the radio and broadcasting industry. He established various broadcasting networks such as Westwood One, Courtside Entertainment group, and PodcastOne. Pattiz is currently the Executive Chairman of PodcastOne since 23rd June 2016. He served as the CEO of PodcastOne until 23rd June 2016.
Besides his background in broadcasting, Pattiz serves in other national and international organizations. Mr. Norman is the Regent of California University as well as the chairman of Los Alamos National Security Laboratories. He is a council member of the Foreign Relations and Pacific Council on International Relations. Mr. Norman Pattiz was inducted into the National Radio Hall of Fame in 2009. Norman was also awarded the Giants of Broadcasting Honour.