Meet The Modest Brazilian Banker- Luiz Carlos Trabuco Cappi

Luiz Carlos Trabuco Cappi is a very competent and easy going person and maybe that is what drives who he is today. The former Chief Executive Officer of Bradesco Bank, one of the largest banking institutions in Brazil, was born in Marilia, Sao Paulo in 1951. Because of his exemplary performance and experience, Luiz Carlos Trabuco Cappi has become one of the renowned executives in the banking sector.

Education Background
Luiz Carlos Trabuco was brought up in Brazil and later joined the University of Sao Paulo. He graduated with a degree in philosophy and continued with his postgraduate study in sociology and politics. After his graduation, Luiz Carlos began his career at Bradesco, venturing into business, a step that has made him achieve so much within a short time.

His career
Starting up his career, he joined Bradesco Banking Company in Brazil at a very young age of 17 years a clerk. His fast rise in the company was overwhelming and best deserved as he held several positions through the years ultimately ranking him highest. He has always been recognized as a competent and hardworking gentleman as he got to work very early and stayed overtime. Luiz Carlos Trabuco Cappi has contributed a lot to Bradesco since the 1980s when he became the marketing director.

Read more: Novo presidente do Bradesco substituirá Luiz Trabuco dia 12 de março

Contribution to Bradesco’s Media Publicity
Luiz Carlos Trabuco Cappi’s main agenda in the marketing board was for the bank to be publicised and media links are used to make it brand bigger. This became a fresh start for Bradesco due to the shunned previous reports. The exemplary performer also worked in the insurance department of the company, and during that period he multiplied the sector of insurance in size, making it one of the largest in the country. Luiz Carlos Trabuco Cappi worked very hard and put up his scales to becoming the Vice President of Bradesco.

Expectations of Luiz in Bradesco
Trabuco was appointed to become the President of Bradesco in March 2009. The company had high expectations in him which made the company earmark him to get the position. He was always dedicated and gave his long years of service to the company. He evidently proved himself to be a leader in the banking industry through his competency skills. Competition is a motivation according to Luiz Carlos Trabuco, and that’s what makes him one of the skilled entrepreneurial leaders in the world.

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As HSBC Brazil Acquisition Winds Down, Bradesco Updates Its Executive Suite

After the momentous acquisition, in 2015, of HSBC Brazil by the banking giant Bradesco, the latter company went through a period of intense integration of all the former assets of HSBC Brazil into the systems of Bradesco. This process took nearly two full years. But it is finally winding to a close.

As a result, the man that put the deal together, Luiz Carlos Trabuco Cappi, is nearing the end of the road in his tenure as CEO. At 67, Trabuco Cappi is two years past the maximum age for CEOs that is spelled out in the corporate bylaws. Additionally, Brazil has a strong tradition of elder executives retiring by their 65th birthday.

But such was the importance of Trabuco Cappi’s role in the acquisition deal and such was his intimate knowledge of the acquired company and the best ways to go about integration, that he was personally granted several extensions in his tenure by none other than the symbolic and spiritual figurehead of the company himself, Lazaro Brandao.

At 91 years old, Lazaro Brandao had become something like a spiritual leader of the firm. Few men have ever gained such an exalted reputation and the staunch admiration of a company’s stakeholders than Brandao. For someone who was not involved in the founding of a company, Brandao had an almost mesmerizing effect on people, the kind usually reserved for such brilliant, visionary corporate founders as Sam Walton or Warren Buffett.

Brandao had used his considerable leverage to keep Trabuco Cappi on long past his contractual expiration date. This was not just due to Trabuco Cappi’s intricate knowledge of the HSBC Brazil deal.

Read more: Bradesco to choose board member as new president, says Trabuco

Lazaro Brandao has stated on many occasions that he believes that Trabuco Cappi is among the most influential and important leaders that the bank has ever produced.

In the face of some criticisms from board members and shareholders about his decision to appoint Trabuco Cappi to replace him as chairman of the board, Brandao has stated explicitly that he believes the 67 year old veteran banker is the absolute best man for the job, anywhere in the world.

Who will become the next CEO?

As Trabuco Cappi departs to head up the boardroom, the question remains who will be the next CEO that he appoints as his replacement. At first, there were rumors that Trabuco Cappi would break from tradition and go looking for the next CEO outside the company’s ranks. But he quickly dispelled those rumors himself, stated outright that he had no intention of breaking ranks in his search for the next CEO.

This means that there are seven people who are theoretically eligible to become the next CEO of Brazil’s largest bank. While, at least in theory, all of these candidates have roughly the same chances of being appointed to the top spot at the bank, many experts agree that there are only two real contenders.

Trabuco Cappi is known to be hugely enthusiastic about technology and the role that it can play for Bradesco into the future. He is also known to be a staunch advocate of meritocratic promotion, eschewing the soft qualities, such as seniority or credentials, for the demonstrated traits of on-the-job performance and the ability to boost the corporation’s bottom line.

In this light, it appears as if the next CEO is likely to be Mauricio Minas, the 57 year old IT chief of the firm. Minas played an integral role in the development of the Next online banking platform. He was also a key asset in the bank’s ability to seamlessly meld HSBC Brazil’s IT infrastructure into that of Bradesco.

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