With Her Planned Exit at the End of the Year, Lori Senecal is Ensuring That CP+B Will Be Left in Good Hands

After two years as the Global CEO of CP+B, Lori Senecal is planning to retire by the end of this year. She will be leaving a reputable legacy as an impeccable leader who led the firm into securing major clients, such as the American Airlines. She has helped the agency grow to be more versatile and lively, with a more secure global standing in her short tenure. She has also manifested her good interpersonal skills as she is termed by CP+B Chairman, Mr. Chuck Porter, as a wonderful partner and a friend. You can visit Business profile for more details.

Raising Good Leaders

With a workable structure in place, Lori Senecal is working with top leaders to ensure a smooth transition when she finally leaves. She is giving her contribution in ensuring that a good crop of leaders is put in place who will continue taking CP+B forward. The firm is carefully evaluating its options and according to Senecal, promoting regional leaders is the route to take. She noted that all the agency’s ten branches are led by dedicated leaders who work tirelessly to take the CP+B dream global. Bringing these able leaders to the top management team is a good strategic move. The new team is already forming, with former CP+B Boulder Managing Director Danielle Aldrich taking up the position of the President for CP+B West. Danielle has been a key player in the firm and played a part in securing the American Airline deal. Her ability to take up challenges in a bold and innovative way led to her promotion.

About Lori Senecal

Lori Senecal is an award winning advertisement guru, with a lot of experience from outstanding organizations, such as McCann Erickson and MDC Partners. Lori has always worked bravely in all her roles that include top leadership positions to grow the companies globally. She is a degree holder in marketing and finance from famed McGill University.

Lori Senecal has received a number of accolades for her impeccable contributions. She was one of 2014 Women to Watch and the highly celebrated 2016 Agency Executive to Watch by Advertising Age. Lori also takes up other roles besides her work. She serves on the board of directors for Ad Council among others. More details can be found on LinkedIn.